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As far as frozen French fries are concerned, not every cut is created alike. The different varieties, i.e. Straight Cut, Shoestring and Crinkle, add a personality to the plate (and to the profit margins, too!). To the importers, the decision on the type to use does not only depend on taste, but it is also about knowing the demand in the world, presentation, and convenience in the service.

We have seen the performance of each variant in markets at Happiyum, and believe us, the outcome is crisp, crunchy and quite unbelievable.

Let's break it down.

Straight Cut Fries: The Worldwide Staple That Will Never Be out of Fashion

In the case of fries, a universal favorite award would surely go to Straight Cut Fries. They are popular in the fast-food chain, hotels and cafes. It can be a fancy burger shop in Dubai, a food court in Delhi, Straight Cut Fries can be found everywhere.

Why? They are perfectly in between, neither too fat nor too skinny and they are always cooked the same. They retain more crispness, absorb less oil and go well with peri-peri as well as plain ketchup. (Essentially, they are the ones you grab without even thinking about it.)

To the importers, they are the surest and most intelligent choice. The demand they have is universal, which guarantees stable movement and repeat orders. Additionally, when it comes to Happiyum and its straight cuts that have been pre-fried and frozen, the importers receive the same size, golden hue and taste consistency in every shipment - the consistency that makes a one-time customer a long-term one.

Shoestring Fries: The Crispy, Trendy Star Everyone’s Talking About

Today we are going to discuss the one that has been in the limelight recently, and that is Shoestring Fries. Imagine them to be the more fashionable younger brother of the Straight Cut, which is slimmer and crisper and a little bit more in the very best sense of the word.

Cafes and contemporary restaurants are attracted to these fries due to presentation and crunch being the main determinants. They cook quicker (chefs find this appealing), they take great pictures (marketers find this appealing) and that super crispy bite? Well, it is something customers can't quit talking about.

There has been a significant increase in Shoestring Fries orders, particularly among importers who supply fast-casual restaurants and delivery-based brands. They also work well in loaded fries or in fusion menus, that is, the ones that are topped with cheese, herbs, and spicy seasonings.

Our Shoestring Fries at Happiyums are made to remain crisp, even when they are being carried. (Even when the order of your customer takes that extra five minutes to get there, they will still have that satisfying crunch.)

Crinkle Cut Fries: The Menu's Favorite that Caught the Eyes

Crinkle Cut Fries have something nostalgic about them, don't they? The wavy ridges are a reminder to many of their snack times as a child - though with a new twist, they have become a visual gold rush both to restaurants and retailers.

Their profound cuts are not only simple cuts; they are intelligent design. The design assists the fries to carry the sauces and dips in a better manner, makes them remain crispy longer and makes the fries stand out in any given platter. (They are fries with twist basically.)

To the importers, Crinkle Cuts cause a differentiation in the market. Although Straight Cut and Shoestring are doing well in the generic QSR market, Crinkle Fries are targeting the family restaurants, children's menus, and ready-to-cook frozen packages in supermarkets.

Happiyum Crinkle Cut Fries are already cooked to perfection and are golden, crunchy, and irresistibly photogenic. They are exportable, pack well, and are a popular choice by those distributors who want to diversify their product mix.

So, Which Fries Actually Sell Best?

The million-dollar question is this: what type sells the most?

The thing is, it is a matter of who you are selling to.

Based on the information presented by Happiyum and insights by its partners, a check on reality will take just a minute:

Straight Cut Fries are the perfect bulk sellers within the QSRs and large restaurant chains - they are stable, manageable, and most appealing.

Shoestring Fries are gaining quickly, particularly with the high-end cafes and brands centered on food delivery - they have better margins and are more appealing to the eye.

Crinkle Cut Fries sell best in the family dining and retail category - they are the best, enjoyable, and can be identified on any shelf.

Concisely, every cut takes over its genre. The importers should be able to be in line with what is desired by their market. (You will be clever to take all three in store and not miss a customer!

Why are Happiyum Fries the favorite product of importers?

Making the appropriate product selection is one thing. The selection of the manufacturer and partner is another - and that is where Happiyum excels.

Each lot of Happiyum fries has been prepared with a high grade of potatoes, which is processed in highly hygienic facilities and frozen with controlled conditions in order to preserve taste and texture. Our fries are pre-fried; they are easy to cook, and they are designed to work in professional and retail kitchens.

This is why importers in markets are willing to work with Happiyum:

Constant Size & Quality: There is no variation in the carton sizes.

Global-Grade Processing: Safety and shelf life export standards.

Less wait time, More crispy: Programmed to hit QSR efficiency.

Bulk Supply & Competitive Pricing: To make a profit on imports.

(And no, your customers will never be able to stop feeling the difference even in the first bite.)

Which fry is your next import then?

(Whichever you use, be sure it is Happiyum, Your clients will be grateful later on!)

📦 For Bulk Import Enquiries:
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